The Blooming Lab

Meaningful strategies for impactful brands

The lab

We are marketing experts defining compelling strategies that unlock brand’s potential.

We are passionate about helping our clients reveal their uniqueness and stand out in an engaging, clear and consistent way.

We focus on brand story, product mix and 360 degree customer experience in order to drive growth to the next level.


Brands live in a complex competitive landscape. It is now becoming crucial to be meaningful and to connect with your clients all along their journey.
Our strategic process lies in emphasizing the brand’s uniqueness. We thrive to unveil its foundations in order to stand out and genuinely engage with clients.
Strengthening your BRAND STORY, your PRODUCT MIX &/or your CUSTOMER EXPERIENCE will foster a deeply-rooted relationship with your clients.

Brand story

A clearly defined brand story is the key foundation to your overall strategy. It is about articulating who you are and what you stand for, making it your most valuable asset in everything that you do.
We help you uncover that story and ensure that it is embodied in a simple and compelling way.

Product mix

The first step in developing a strong product mix is to address some simple but very important questions relative to your target, your product concept and positioning, your distribution strategy, as well as your price policy and business expectations. We guide you all along this process, in order to create your dream product.

Customer experience

The customer will experience the brand through multiple channels online and offline. Each activity of the brand will have a precise role such as brand awareness, customer engagement, drive-to-store or purchase. We are here to make sure that they are all integrated, compelling and convey the brand story and product benefits.


Whether you are a start-up or a manager in a SME or a global company, our process always starts with a preliminary discussion to allow us to understand your brand, your vision, your strengths and the challenges you may face.
From there, according to your needs, we can operate in 2 different ways:
Either provide strategic recommendations,
Or act as an out-sourced Marketing Director to coach and empower your team.

Brand story

• Brand assessment
• Brand platform
• Competitive overview
• Market adaptation
• Ad’hoc platforms for external stakeholders

Product mix

• Concept & positioning
• Evaluation and mix adjustments
• Business plan
• Market adaptation
• New product development
• Eco-design

Customer experience

• Integrated 360 launch strategy, including Retail / Digital / Media / PR
• Content and communication strategy
• Sourcing of partners
• Design of all assets in partnership with external agencies
• Retailers / Training / Sales platforms

Marketing coaching

We act as an out-sourced Marketing Director, to gradually build the marketing expertise of your team. Together, we review fine-tune and elevate, your on going marketing projects. We work across all marketing areas: new product development, market research, brand platforms and product presentations, launch strategy and implementation but also marketing budget and performance / return on investment monitoring.

Marketing training

Our academic expertise helps us provide trainings on specific marketing topics such as:
• Marketing basics
• Product positioning
• Branding
• New product development
• Sustainable marketing
• Retail marketing
• Integrated marketing communication

About us

The founder
Clara Lecerf

Founder Clara Lecerf started her career in the beauty & luxury industry in 2003. She has worked for global leaders such as YSL beauty, Veuve Clicquot, Guerlain or Benefit cosmetics, both in France and the Middle East, handling product innovation, from strategic stage to operational launch. She particularly enjoyed learning how these iconic Houses were drawing from their cultures & know-how to achieve commercial successes.
After over a decade working for those household names, Clara wanted to personally invest in a new challenge. In 2017, she created The Blooming Lab to bring her expertise to smaller brands. On saturated markets, she helps her clients fully leverage their uniqueness in order to stand out from the competition and connect with customers.
She is also a marketing lecturer in leading universities, both in France and the UAE (ESCP Europe, Paris-Sorbonne Abu Dhabi).
Her background has turned her into an insightful business partner, supporting her clients in defining clear strategies in order to take their brand to the next level.


Get in touch

Or give us a call